Branding Guidelines

The purpose of the following Identity Standards & Guidelines summary sheet is to provide all partners, internal, and external stakeholders with guidelines to successfully use The County Foundation’s visual identity. This Visual Identity Summary establishes a basic foundation for protecting the visual integrity of the logo, but acknowledges that not every scenario may be covered under the guidelines presented.

Adherence to the guidelines will ensure a consistent and effective presentation of The County Foundation’s visual identity. We have guidelines pertaining to logo formats, colours, size requirements, and naming convention.

Grant recipients may use the visual identity if they have received a grant from The County Foundation and one of the managed funds including: The Huff Family Fund; The Button Fund; The Community Municipal Grant; Built Heritage; as well as any other Fund. Additional requirements and recognition may be necessary for some funds – namely The Community Municipal Grant (please consult with the Community Development department) and Huff Family Fund (below).

Please take a moment to review our guidelines and ensure that any visual reproduction of this logo is in accordance to the standards set forth.

The County Foundation Logos

The County Foundation full colour logo

Full Colour

This is the version that should be used whenever possible. Logo can be used on solid, coloured, and backgrounds that are not distracting and retain legibility of The County Foundation name.

Download file as a PNG – for screen use, and Office documents. 

The County Foundation greyscale logo

Greyscale

This is the version that should be used in documents without colour and allows different shades of grey. Logo can be used on backgrounds that retain the legibility of The County Foundation name.

Download file as an PNG – for screen use, and Office documents. 

The County Foundation white logo for dark and coloured backgrounds

White/Reversed

This is the version that should be used on dark and coloured backgrounds. Logo can be used on backgrounds that retain the legibility of The County Foundation name.

Download file as a PNG – for screen use, and Office documents. 

Colours

 Pantone: PMS 312MRGB:R0 G175 B219Hex: #00AFDB
 Pantone: PMS 376MRGB:R141 G198 B63Hex: #8DC63F
 Pantone: PMS 276MRGB:R15 G0 B78Hex: #0F004E

Size

Do not increase the size. Minimum size: 1.75″ wide (.75″ high)

Permission/Release of The County Foundation Logo Artwork

All designs developed by partners, or by outside vendors, should be submitted to the contacts below to ensure consistency with the standards within this guide If you have any questions or would like to request artwork files, please contact: info@thecountyfoundation.ca or communications@thecountyfoundation.ca

Huff Family Fund Logos

The County Foundation full colour logo

Full Colour

This is the version that should be used whenever possible. Logo can be used on solid, coloured, and backgrounds that are not distracting and retain legibility of The Huff Family Fund name.

Download file as an EPS – for print documents assembled in graphic and page layout software. Can be scaled up to any size. Version without the date.

Download file as a PNG – for screen use, and Office documents. Do not increase the size. Version without the date

The County Foundation white logo for dark and coloured backgrounds

White/Reversed

This is the version that should be used on dark and coloured backgrounds. Logo can be used on backgrounds that retain legibility of The Huff Family Fund name.

Download file as an EPS – for print documents assembled in graphic and page layout software. Can be scaled up to any size. Version without the date

Download file as a PNG – for screen use, and Office documents. Do not increase the size. Version without the date

The County Foundation black logo

Black

This is the version that should be used in black & white materials.

Download file as an EPS – for print documents assembled in graphic and page layout software. Can be scaled up to any size. Version without the date

Download file as a PNG – for screen use, and Office documents. Do not increase the size. Version without the date

Colour

Pantone: PMS 7420M RGB:R198 G79 B93 Hex: #C64F5D

Button Fund Logo

This is the version that should be used whenever possible. Logo can be used on solid, coloured, and backgrounds that are not distracting and retain legibility of The Button Fund name.

Download file as a PNG – for screen use, and Office documents. 

The County Logo

The County: Prince Edward County, Ontario logo

Co-Branding with The County

From time to time, The County may partner with third party groups/organizations/businesses. In these situations, products and/or events may be co-branded using The County logo.

Co-branding with The County logo may only occur when a group or individual has submitted an application that outlines how they meet The County’s Co-branding requirements and in return have received approval from The County. Please contact the Community Services, Programs and Initiatives Department for permissions and requirements before using The County logo in any recognition materials.

Application and Branding Guidelines for The County logo

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